Ah SNS! Which platform? How to optimize? What’s the best SNS for my business? Content marketing is essential as an entrepreneur and at the July 2018 LeanIn Japan Entrepreneurs Meeting we had a deep dive session hosted at LinkedIn Japan’s Tokyo HQ.
Kaoru Jo and Sayuri Nishimoto from LinkedIn Japan showed us how much Linked In had changed. Whilst yes, of course, there is still a recruitment aspect to the platform, it is taking off as content network where entrepreneurs can build credibility and connections. 2 Million mostly bilingual members in Japan is a great niche to be part of.
It was also great to hear about the Women@LinkedIn initiative helping female professionals in Japan to extend their careers after childcare leave. Very much aligned with the work of the Lean In Japan Creating Change Chapter and the Diversity and Inclusion programmes I run as a facilitator to empower women to develop their careers in Japan.
Main Takeaways
1. Content Creates Connections
There is now 15X more content than job posts on the LinkedIn Feed. Use articles, bilingual posts and be active and helpful in groups to build your credibility. Find out your SSI to know how well your LinkedIn Profile is helping you to sell.
2. Lots of New Linked In Features
LinkedIn Video, Nearby feature and LinkedIn is perfect for networking in Japan. #hashtags also work really well on LinkedIn now!
3. Answer the Public
Not sure what to talk about? Be useful and find out what people want to know about your expert area
4. Check before you delete or accept
Most Circle members had received invitations that were completely “random” and sadly sometimes far from professionally appropriate. Before you accept or delete, think about (or even ask directly) what made this person reach out to me? How can we mutually support each other?
Are you an English-speaking female Entrepreneur in Japan?
If you are an English-speaking, Japan-based female entrepreneur who would like to grow your business, apply online at Lean In Japan Entrepreneurs Circle.
Meetings are held monthly, online on weekday mornings with occasional hybrid face to face/virtual meet ups in Tokyo.
Upcoming Events
We’ll be taking a break for August but back on from September – date to be announced